• Sundown Verão 2012 - Embalagem Promocional


Sundown Summer


Sundown, a market leader in sunscreen, have its sales highly concentrated in the summer.




As the amount can vary widely according to the weather, the volume of these products put on the market is greater than the amount sold. In this manner if sales exceed the expectations, there is no shortage of product in the market. In order to work with this type of placement greater than sales, the industry accepts returns from customers.

So that to minimize the return plan generating a greater sell out in summer 2011/2012, Sundown launched a promotional campaign with more attractiveness to the retailer.

We developed a package of low complexity for production and assembly, and good resistance to its maintenance in stock. The transparency of the material and its art called attention to represent the universe of the brand.






 





 












  • Client
  • Johnson & Johnson
  • Category
  • Packaging
  • Year
  • 2011
  • Provided Services
  • Graphic Design
  • Structural Design
  • Prototypes