The special edition delivered an unique experience to the consumers, who were delighted with the indulgent creaminess of Häagen-Dazs ice cream together with the Chocolat Du Jour gourmet chocolate eggs.
We created a visual identity emphasizing the core values of the brand, such as purity, elegance and sophistication; and subtly addressing the shape of the egg, the most important icon of the brazilian easter.
The packaging with premium finishings gave protection to the products during transport. A sophisticated strap grosgrain allowed the consumer to take its kit comfortably without the need for additional packing.
Seeking to support and generate awareness for the promotion, we developed a synthetic communication to the POS which aimed to mark the presence of Häagen-Dazs during Easter, such as table display, freezer display, poster and monitor topper.
